Google Analytics goal conversion reported inconsistently

If you look at the screenshot of the Goal Funnel, you can clearly see that the % conversion on the graph (Goal4 conversion rate) is different (about half the value) to the % conversion detailed below in the funnel. I have constrained this to just one day of data for simplicity. There is something wrong here I think. Our Omniture reports are consistent with the funnel conversion figure of 79% – I’ve no idea where the 36.9% figure comes from…

GA Goal Funnel

[edit] Ok, so having posted on the GA forum, I’ve been informed that the chart is reporting the percentage of visitors that reached the end goal, regardless of whether they met the funnel entry criteria.  I don’t think the page is clear – it is a page reporting on the goal funnel so I didn’t expect site-wide metrics in there…

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: